Blogging Tip – How to ensure people keep reading.
Blogs are meant for conversation. It should provoke a discussion between the blogger and the reader.
Before you start to blog, you need to know your audience and choose the writing style that appeals to the target audience.
Once you’ve got a target audience, you need to keep the conversation going between you and them by inviting input. They should comment on the posts, ask questions, or provoke a discussion. This input will help create a direction for the blog and will assist in keeping the information relevant to the audience.
Avoid the temptation to post long, wordy posts. Keep the content easy to read.
Finally, let your personality come through. Treat the blog as if it were a normal conversation. Showing your personality will help build rapport with you readers, which will make them continue to log on.
Muffy Lavens 