NEW YORK CITY – What a great marketing idea! A Fashion show that not only everyone in the public can go to, but that normal people can model in as well. Old Navy took a different approach to their fashion show by asking women of all shapes and sizes to walk their catwalk and model their new Rock Start jeans. I happened to be one of the models and it was such a rush.
After waiting in line for about an hour (not too bad in my opinion…other’s may have
a different opinion on that), I got to put on a pair of amazing jeans, get hair and makeup done, then strut my stuff down the runway. And the best part? I got to keep the jeans!
Old Navy had an amazing idea with this fashion show. Not only do everyday women get the chance to model, they got a free pair of jeans to wear around the rest of the day. Talk about great marketing for Old Navy. Plus, these jeans are so nice! I honestly want to run out to the store tomorrow and buy a pair in every color because they fit well, they’re flattering, and above all, they’re comfortable.
Oh and did I mention the fashion show ended with a concert by the Backstreet Boys? Yeah, talk about a way to end the day. Free jeans and a free concert. Old Navy has got it going on this season!
Muffy Lavens 