Category: PR News & Info

Social Media Magic: The Disney Perspective

Posted on by mlavens in PR News & Info

It’s no secret that Disney is everywhere. Whether its TV, Radio, clothing or entertainment, Disney is there. One place that is particularly interesting with Disney is social media. They don’t focus on their social media outlets the way others do. Harrison Kratz wrote a piece on Social Media Today that highlights this. He points out three things that Disney does to quietly own their social media.

  1. “Likes” aren’t their goal
  2. They pull on heartstrings
  3. They understand the consumer cycle

I never really thought about Disney’s social media tactics. I will be honest, I follow them on Twitter and Instagram, but mainly because I’m a shareholder and I just love the company overall. This goes back to the idea of likes not being a goal. They have an audience, so they don’t need to push.

This past weekend I ran the Wine and Dine Half Marathon, and I couldn’t wait to Instagram my pictures from the run. I even hooked up my Twitter so that runDisney would post my times as I passed the checkpoints. I was utilizing Disney’s social media without even thinking about it.

What makes Disney’s social media so unique is that it has hundreds of different platforms. The parks have their own social media, so do the franchises the own, and even the movies have social media platforms. Mashable went inside the Disney Consumer Products (DCP) division of the Walt Disney Corporation, and examined their social media strategies.

One of the DCP does this is by being informal. Social media is not the place for traditional advertising. Users don’t want to seem like the company is trying to push a product down their throats. Building a relationship and causal conversation is more ideal. Another important aspect to keep in mind is that social media is everywhere and it changes how we communicate. Disney realizes this and knows it’s fundamental when keeping up with their fans. I know I think it’s magical when I get a reply or retweet from Disney.

Google is Here to Help

Posted on by mlavens in PR News & Info

When I first took a PR class, I remember learning about the importance of a press release.  Covering the 5W’s and making sure the most important information came first in.

Well I recently discovered something in Google Docs…templates!  And one of those templates is for a press release.  This is a great resource if you want to make a professional press release, without having to spend too much time formatting it.

Plus, there are plenty of other resources on Google Doc Templates.  You can find templates for resumes, cover letters, school projects, and everything else!  This is a great place to help you out with any kind of document.  Be sure to check it out.

The Power of Social Media

Posted on by mlavens in PR News & Info

With the recent death of Osama Bin Ladin, it’s been seen how much power social media has.  Most people heard about the news of his death on Sunday night through facebook and tweets.  According to the article, The 7 Stages of News in a Twitter and Facebook Era, after President Obama’s speech 4,000 tweets per second were being posted.

The article then goes on to state those seven stages.  To read more about them, follow this link.

With 4,000 tweets a second when breaking news occurs, we see how much power social media can hold.  I was probably in the minority during the Osama Bin Laden news.  I saw it on TV, not social media.  That’s not always the case though.  I remember hearing about the death of Michael Jackson on twitter.  I’ve also learned about new products through twitter.  I was probably one of the first people tweeting about the iPad after reading a tweet about it.  My main point, news travels fast through social media.