Old Navy’s Fit For Fall, Fashion Show for All

NEW YORK CITY – What a great marketing idea!  A Fashion show that not only everyone in the public can go to, but that normal people can model in as well.  Old Navy took a different approach to their fashion show by asking women of all shapes and sizes to walk their catwalk and model their new Rock Start jeans.  I happened to be one of the models and it was such a rush.

After waiting in line for about an hour (not too bad in my opinion…other’s may haveOld Navy Fashion Show a different opinion on that), I got to put on a pair of amazing jeans, get hair and makeup done, then strut my stuff down the runway.  And the best part? I got to keep the jeans!

Old Navy had an amazing idea with this fashion show.  Not only do everyday women get the chance to model, they got a free pair of jeans to wear around the rest of the day.  Talk about great marketing for Old Navy.  Plus, these jeans are so nice!  I honestly want to run out to the store tomorrow and buy a pair in every color because they fit well, they’re flattering, and above all, they’re comfortable.

Oh and did I mention the fashion show ended with a concert by the Backstreet Boys?  Yeah, talk about a way to end the day.  Free jeans and a free concert.  Old Navy has got it going on this season!

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