Revisiting Marketing Tips for Student Organizations

A few weeks ago I posted an entry about marketing tips aimed at student organizations, and gave seven different ways to market.  Today, I want to talk about developing a PR Plan for a student organization.

1. Come up with an objective or objectives for the organization.  An objective would be a statement that explains a goal you want to achieve and a deadline to achieve it by.  An example would be “to increase membership from 15 members to 25 members by the end of the fall semester.”

2. Come up with strategies to achieve this goal.  In the example about increasing membership, this could be done by advertising the club.  This could be done through flyers, social media, events, etc.

3. Create timeline to achieve your objective.  A deadline has already been set, but now there has to be a plan of how to get there.  Continuing with the example.  Maybe the first week of the plan, flyers will be posted around campus.  After that, the club could be promoted by social media, and finally once people see the advertisements for the organization, then hold an event to get them to come.

4. Consider you budget.  It’s great to have an objective and be able to achieve it, but it may come at a cost.  Consider how much the organization has to spent and if the input is worth the output.

It’s important to follow a plan like this when trying to promote a club.  Not every step has to be done like this, but it’s a good example to start with, and easy to adapt to other objective a club might have.  Give it a try!