Twitter

A tweet can go a long way. Although tweets are usually personal opinion, what someone states on twitter can have a huge impact on followers perceptions of a product.

Tonight in my PR2 class we started an assignment involving twitter. First, we had to pick a company or product follow them and see what others say about the product.

I’m a big fan of twitter, so I figure this assignment gives me an excuse to play around on twitter. The company I decided to do was Vera Bradley because I’m a big fan of Vera purses. Now, not every tweet was right for my assignment, but there were some that could have an impact on the products. I saw plenty of links on where to get Vera bags for cheap, which would be considered a good tweet. But, I also found negative tweets. There were tweets that compared Vera to a cult and that young girls that purchase Vera Bradley have old lady souls…I can’t see how either of these are positive for the company.

This also made me wonder what kind of tweets other companies got. I searched for Coke by Coca Cola and got mostly good things about the product. Even found good things about Tiffany & Co. So why is it that when I searched for Kia or as mentioned above Vera Bradley I found plenty of negative things? And how much influence do these tweets have on the company’s products? That’s the next thing I’m on a mission to find out…