1. What do you think of JetBlue’s response to it crisis?
I think they responded well for what was happening. As stated in the case study, it may have been a bit late, but they communicated and that’s a key element to have when faced with a crisis. I think because so much communication occurred they responded well to the crisis.
2. What else could the airline have done on February 14?
What I’ve seen most airlines do is cancel or delay the flights that are somehow involved with the problem. If JetBlue was worried about the connecting flights with the New York issue, they could have rerouted some of the flights. They also could have given the passengers other options. Many airlines will cancel the flight then schedule them on a flight going out the next day or some will put them on another partner airline. I don’t know if JetBlue had a sister airline, but I’m sure there would have been a way to reroute the passengers that needed to get out immediately, so that the back ups didn’t last a week.
3. How would you characterize the airline’s positioning of its CEO?
I think it was good he apologized time and time again. Although this problem was not directly his fault, he still had to be the one to take responsibility for what happened.
4. What is the added JetBlue public relations challenge going to forward?
JetBlue is a relatively new airline compared to Southwest, Delta, or American Airlines meaning they’re going to have to prove themselves a bit more since the incident. I think since this issue occurred, passengers that fly with JetBlue are going to expect that the kinks have been worked out and something like this won’t happen again. I’m sure they’ll also expect good communication from the airline and its PR department if something does go wrong based on what happened in 2007.
Muffy Lavens 
I agree with your response to question 1. It is true that their response to the incident was delayed but at least they responded to it instead of not doing anything about it. Furthermore, I agree with what you said to Question 3. Although it was not directly his fault, the CEO should be the one to apologize because he serves as the face of the organization.
I must agree with you in saying that communication is the key in responding to such a crisis. When we look at this case and we compare it to others that we have studied in the past, we learn that steering away from communication, or being silent about things like this indicate that there is a serious problem that is trying to be covered up. I am personally impressed that JetBlue was very upfront and apologetic, rather than taking a back seat and trying to let things blow over, a tactic that usually never works (at least not soon enough).
It was good JetBlue responded well to the situation, even though the case study says it was a little delayed. It seemed they really kept up on communication to assure people that the company is fixing itself. It just shows that JetBlue is trying to make things better. Even though it was not really the CEO’s fault it does seem to pay off in the future. Like we said in class, if someone does not apologize customers will get even more mad, and show less respect for the company.
I agree with your response to question 2. I think more could have been done to give the passengers more options rather than assuming that they would rather just stay on the same flight. I also agree with your answer to number 3. Even though it was not directly the CEO’s fault, I think he needs to be the one to step up and take the blame for the situation.